Videos adapted to the particular requirements of social media have become an increasingly important marketing tool over recent years. Most companies agree that moving images are the best way to go in social media streams on platforms such as Facebook, Instagram and LinkedIn. However, using a video originally intended for other use is generally an ineffective method of reaching your intended target audience.

Videos for social media must quickly grab the recipient’s attention; in fact, the window of opportunity is a matter of seconds – because that is how long it takes to scroll past a video.

At Smartfilm, we strive to keep one step ahead. We have learnt a great deal from the targeted digital campaigns we have already produced for social media together with our clients. Our combined experience is the foundation on which we build future campaigns – regardless of where your target audience is to be found.

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